North Plains, OR – Renowned consultant and executive, Carl Cox, has launched his latest book, “Lost at CEO: An Entrepreneur’s Guide to Strategy,” which has quickly achieved Amazon #1 Bestseller status across multiple categories. The book addresses the pressing issue of CEOs lacking the necessary knowledge to navigate an ever-changing business landscape.

In today’s dynamic environment, numerous promising businesses have underperformed or faced closure due to their leaders’ lack of understanding of the strategies required to survive internal and external challenges. In “Lost at CEO,” Cox aims to bridge this knowledge gap in the business space by unveiling a three-pronged approach for future-forward leaders.

“This book encapsulates the principles I’ve employed for years to assist small and mid-sized business owners in overcoming challenges, scaling their organizations, and refocusing on their core objectives,” says Cox. “To achieve true scalability, a company must overhaul its deeply ingrained habits. The strategies I’ve developed over the past three decades, and the strategies we refine at 40 Strategy and discuss in this book, pave the way for transformative change.”

Cox offers valuable insights to struggling businesses, organizations, and corporations by drawing from his extensive experience as an executive. Under his watch, a manufacturing company tripled its growth in five years, an automation company expanded its workforce from 70 to 450 employees in three years, and a software company increased its client base from 50 to 350 in three years.

“Lost at CEO: An Entrepreneur’s Guide to Strategy” takes readers on a transformative journey, equipping them with the tools to accurately prepare, plan, and project their organization to the next level while mobilizing the right resources to hit their targets. Cox provides indispensable guidance for executives and leaders who seek effective solutions for managing their organization’s people, processes, and systems.

Carl Cox, the founder of 40 Strategy, has a track record of collaborating with some of the world’s largest organizations and is one of the world’s leading experts on helping startup businesses evolve into multimillion-dollar corporations.

For more information about “Lost at CEO: An Entrepreneur’s Guide to Strategy” and Carl Cox, please visit www.40strategy.com

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Company Name: 40 Strategy, Inc.
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Website: https://www.amazon.com/Lost-At-CEO-Entrepreneurs-Strategy/dp/B0C5BD5DNM/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1694139551&sr=1-1